Financial Report on Apple Company Essay Example | Topics and Well Written Essays - 5000 words

Financial Report on Apple Company - Essay Examplenovative products of the come with are- Macintosh PC, iPhone, iPad, iPod, Apple TV, Xserve, software product applications such as Mac OS, iOS operating systems, applications and contents on iTunes interject and a collection of support offerings. The company has appointed wide variety of channels such as company owned stores, online, direct sales value added resellers, telecom operators, wholesalers, retailers to sell the products. The target merchandises for the company are education, enterprise, government institutions, and individual consumers.Apple has a strong supply chain and ethics in manufacturing which has guide the company to increase its customer base and meet market demands. Apple has more than 46,600 full clipping employees and 2800 contract employees who work full time. The company has annual sales of US$ 65 billion and an annual growth rate of 47 % year on year. The company optimizes exploiter experience through i ts products, services, software etc. The anomalous ability of the company to design and manufacture innovative products enables the company to deem user experience simple and great adding the wow factor to it. Apple has grown manifold with introduction of iTunes for consumers, where trine party applications can be installed. The experience and ease of use offered by Apple products has been the key unique selling proposition of the company. The company has a strong distribution network around the world to make its product available for consumers and also provide after sales service. The company is uniquely positioned in the market as most innovative with its products of unique design and excellent user experience. The major area of accent for the company has always been research and development, marketing and advertising which allow the company to remain competitive in the market and offer products which add value to the life of consumers. The company employs unique selling point s for its products which offer life-style to the end users. Apple has established a direct